Business
Did you know that most Kobbr users send their first quote during their trial period?
Even more interesting: over 90% already add optional products to their quotes.
That’s not because they were trained extensively. It’s because when quoting feels clear, structured, and professional, people actually use it.
And that changes how jobs get won. From hundreds of hours spent speaking with tradespeople across different markets, a few clear patterns keep coming up. Here’s what’s changing and why it matters.
Curious how this works in practice?
Here’s a quick overview of how modern quoting is changing how trades win jobs.
Why Speed Matters Alongside Price in Quoting
Price matters. And so does getting the price right.
From what we see, pricing is an important part of the decision, but it usually works together with speed, clarity, and how the quote is presented.
Jobs are often lost not because the price is wrong, but because the decision takes too long or the quote lacks clarity.
In today’s market, speed isn’t about pressure. It’s about relevance.
When a quote arrives late, is hard to understand, or difficult to respond to, customers may move on, even when the pricing itself is competitive.
Why Quotes Don’t Get Approved (From What We See in Practice)
Based on conversations with trades across different markets, quotes most often fail because:
- The quote arrived too late
- The scope wasn’t clear
- The structure was hard to understand
- Follow-ups took too long
Price is always part of the decision, but on its own it rarely drives the outcome
In practice, decisions are shaped by timing, clarity, and structure and by whether the customer receives the quote while they are still in purchasing mode, not a week after the initial conversation.
When a quote arrives while the customer is still engaged, the decision stays simple. The context is fresh. The next step feels smooth.
At that point, it becomes less about questioning the price and more about how confidently and easily the customer can say yes.
From what we see, approvals increase when the decision is easy to make. Quotes with higher approval rates are typically those that are:
- delivered quickly, while the customer is still ready to decide
- clearly structured and easy to understand
- simple to respond to and accept
Because approval is a combination of pricing, timing, clarity, and reducing friction at the exact moment the customer is ready to say yes.
Why Clarity and Speed Support Better Pricing Decisions
Customers don’t want endless back-and-forth. They want:
- A clear price
- Clear options
- Confidence in who they’re hiring
That’s where structure makes a difference.
When quotes are:
- Easy to understand
- Professionally presented
- Delivered digitally
- Simple to approve
Decisions happen faster and pricing conversations become clearer, not harder.
👉 See what a professional quote looks like in practice
Pricing, Options, and Value. Not Just a Final Number
A good quote does more than list prices. It explains value.
Clear structure helps customers understand what they’re paying for. Clear options show what’s included and what’s not. Clear presentation builds confidence in the decision.
This doesn’t just speed things up.
It makes pricing easier to stand behind, because the customer understands the scope, the options, and the value, not just the final number.
Why Optional Products Help Both Sides
Optional products aren’t about pushing higher prices. They’re about transparency and choice.
They help customers:
- See what’s included
- Understand alternatives
- Choose based on value and need, not confusion
For trades, this often means:
- Higher average quote value
- Higher customer satisfaction/good customer service
- Fewer scope disputes later
- Less renegotiation
That’s why such a high percentage of Kobbr users add optional products naturally. Not because they’re told to, but because it makes the decision clearer.
How Professional Quotes Build Trust Instantly
The moment a customer opens a quote, they decide:
“Do I trust this company?”
Professional layout, clear breakdowns, and digital approval send a strong signal:
- You’re organised
- You’re serious
- You respect their time
Trust shortens the sales cycle, giving you more time to focus on the work that actually matters.
Why Trades Are Moving Away From Excel and PDFs
Traditional digital tools weren’t built for everyday trade workflows. They often create more work instead of less:
- Manual steps
- Lost or fragmented communication
- Slow or unclear approvals, with limited options for digital acceptance
- More administration
Modern quoting and workflow efficiency isn’t about adding yet another step or system. It’s about removing friction from the process. So moving from quote to approval is simple and clear.
What Happens After the First Digital Quote
Once tradespeople experience:
- sending a quote in minutes, not hours
- getting faster responses, while the conversation is still fresh
- handling all customer questions and communication in one place
They almost never go back.
So what does a modern trade workflow actually look like? It’s faster. It’s simpler. And it fits into how tradespeople already work.
Instead of spending time on admin, follow-ups, and paperwork, time goes back to the job itself. More work on site. Less time behind a screen.
That’s why most churn doesn’t happen because the product doesn’t deliver. It happens when customers never fully get started.
Those who do send their first quote tend to keep using Kobbr, because once quoting becomes faster, clearer, and easier to manage, it quickly becomes the new normal.
Let’s Take a Closer Look Together
This reflects what we see in conversations with trades.
But we’re curious:
- What do you think matters most when a customer approves a quote?
- Where do pricing, speed, and clarity intersect in your experience?
- What would make quoting easier in your day-to-day work?
That feedback is exactly how tools like Kobbr continue to improve.
PS: Most Kobbr users send their first quote during their trial period, often in their first week. (Try Kobbr for free create profile link)
👉 Next step: Want to see how this works in practice?
